The Rise of Retro-Futurism in 1950s and 1960s America
Retro-futurism is a form of design that reimagines the future through the lenses of the past. It draws heavily from the futuristic designs of the 1950s and 1960s and the technological advancements that they promised. The term retro-futuristic was first coined in the 1980s, but the roots of the movement go back to the post-WWII era when America was awash with cash and optimism. The rise of retro-futurism in the 1950s and 1960s coincided with the boom of the automobile and the suburbanization of America. This period saw the birth of Googie architecture, one of the most distinctive and influential forms of retro-futurism.What Defines Googie Architecture?
Googie architecture is a form of retro-futuristic design that emerged in the 1950s and 1960s. It is characterized by bold, exaggerated shapes, futuristic lines, and bright colors. Googie buildings often have a space-age aesthetic, with designs that reference rockets, satellite dishes, and other futuristic icons. The name Googie comes from the Googie’s coffee shop, a famous example of the style that was located in Los Angeles. Googie architecture was heavily influenced by the automobile culture of the time, with designs that aimed to capture the attention of drivers.Characteristics of 60s Futuristic Architecture
The 60s were a time of rapid technological advancement and great optimism about the future. Futuristic architecture of the time reflected these trends and brought new forms and materials to the field of architecture. Characteristic features of 60s futuristic architecture include:- Geometric shapes and patterns, such as hexagons and triangles
- Clean lines and simple forms
- Use of new materials, such as concrete and steel
- Integration of technology, such as automation and computerization
- Bold use of color, often in bright, primary colors