What is New Nordic Design? Trends and Inspiration for Your Home.

New Nordic Design is the concept of taking traditional Scandinavian design and adding a more modern, minimalist twist to it. It is characterized by clean lines, simple shapes, muted colors, and natural materials such as wood, stone, and leather. The style combines the traditional Scandinavian focus on functionality with a more contemporary aesthetic. The New Nordic Design has become increasingly popular in recent years due to its simplicity and versatility. Here are some key features of the style:
  • Clean lines and simple shapes
  • Use of muted, natural colors
  • Focus on functionality
  • Use of natural materials, such as wood, stone, and leather
  • Minimalistic approach to design
  • In addition to these features, the New Nordic Design is characterized by its ability to blend seamlessly with other styles. It can be incorporated into virtually any space, whether it be a rustic cabin in the woods or a modern city apartment. The style’s combination of function and form allows it to work well in a variety of settings, making it a versatile choice for homeowners and designers alike. In conclusion, the New Nordic Design is a modern take on traditional Scandinavian design. Its clean lines, simple shapes, and use of natural materials have made it a popular choice for those who value both form and function in their living spaces. Whether you’re looking to decorate a cozy cabin or a sleek city apartment, the New Nordic Design is a style to consider.

    What is New Nordic Design?

    New Nordic Design is a concept that has gained popularity across the world in recent years. It emphasizes a minimalist approach to design that incorporates the principles of sustainability and functionality. First emerging in the 1950s and 1960s, the movement began in Denmark, Finland, Norway, and Sweden, and has since gained recognition in many countries worldwide.

    The Roots and Principles of New Nordic Design

    New Nordic Design, also known as Scandinavian design, originates from a combination of minimalism, functionality, and nature. The focus is on the creation of products and spaces that are practical, sustainable, and visually striking. The core principles of New Nordic Design include:

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    • Simplicity
    • Functionality
    • Minimalism
    • Sustainability
    • High-quality materials
    • Emphasis on craftsmanship and attention to detail

    Top 10 Nordic Designers Making Waves Today

    There are many Nordic designers making their mark on the design world today. Here are ten of the most influential:

    1. Bjarke Ingels
    2. Ilse Crawford
    3. Anna von Schewen
    4. Jesper Ståhl
    5. Torben Madsen
    6. Anneli Sascha Grunholtz
    7. Lina Kanstrup
    8. Kari Virtanen
    9. Simon Legald
    10. Iben Høj

    Fifty Modern Interior and Product Designers to Watch

    Aside from the top 10 Nordic designers listed above, there is a plethora of modern interior and product designers making waves in the design industry today. Here are fifty designers to keep an eye on:

    • Jonas Wagell
    • Form Us With Love
    • Petra Lilja
    • Cecilie Manz
    • Norm Architects
    • Kristine Five Melvær
    • Annaleena Leino
    • Jørgen Ditzel
    • Margrethe Odgaard
    • Rasmus Fenhann
    • Andreas Engesvik
    • Øyvind Wyller
    • Mads Sætter-Lassen
    • Sebastian Herkner
    • Thomas Sandell
    • Jaime Hayon
    • Kristoffer Fagerström
    • From the Bay
    • Karl Zahn
    • Jacob Munch
    • David Thulstrup
    • Mathieu Gustafsson
    • Nikolaj Steenfatt
    • Kasper Nyman
    • Jens Fager
    • Stina Lanneskog
    • John Astbury
    • Kelvin Goddard
    • Simon Diallo
    • David Derksen
    • Stefan Borselius
    • Hannakaisa Pekkala
    • Marita Lindholm
    • Carl Malmsten Furniture Studies
    • Annike Ekholm
    • Monika Mulder
    • Finn Juhl
    • Andreas Martin-Löf Arkitekter
    • Nina Jobs
    • Yrjö Kukkapuro
    • Robin Day
    • Yrjö Wiherheimo
    • Pentti Sarpaneva
    • Ville Kokkonen
    • Tapio Anttila
    • Jukka Setälä
    • Jenni Roininen
    • Kari Virtanen
    • Sami Kallio

    Minimalist and Sustainable: Characteristics of New Nordic Design

    One of the defining characteristics of New Nordic Design is its emphasis on minimalism and sustainability. Designers in this genre focus on creating purposeful, functional products that are made from environmentally friendly materials.

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    Products designed under the New Nordic Design ethos are characterized by:

    • Clean lines
    • Neutral colors
    • Efficient use of materials
    • High-quality craftsmanship
    • Sustainability
    • Multifunctionality

    These key characteristics of New Nordic Design create products that are not only visually appealing but are also functional, practical, and sustainable.

    Embracing Nature and Light in New Nordic Design

    New Nordic Design is also characterized by its emphasis on light and nature. Designers in this genre strive to create products and spaces that incorporate natural materials and utilize light to create a warm, inviting atmosphere.

    Materials commonly used in New Nordic Design products include:

    • Wood
    • Stone
    • Wool
    • Cotton
    • Leather
    • Metal

    These materials are often left in their natural state, creating a warm, rustic look that is highly sought after. Additionally, natural light is utilized to create an inviting atmosphere that reinforces the connection between the indoors and outdoors.

    Interview with Dorothea Gundtoft: Insights on New Nordic Design

    Dorothea Gundtoft, a renowned fashion and design journalist, has written extensively about New Nordic Design. In an interview, she shares her insights on the movement and what sets it apart from other design practices.

    Gundtoft argues that creativity and innovation are at the heart of New Nordic Design. She emphasizes the importance of designers creating products that are functional and practical while maintaining a sense of aesthetic beauty. She also notes that designers working in this genre must be mindful of sustainability and the environmental impact of their creations. She states that by utilizing sustainable materials and creating products that are built to last, designers can help to minimize their environmental impact while still creating aesthetically pleasing products.

    Gundtoft concludes that the design ethos of New Nordic Design is one that is focused on connection; connection between the indoors and outdoors, connection between the products we consume and the environment around us, and connection between people and their surroundings. This ethos has inspired a new generation of designers who are committed to creating beautiful, functional products that are sustainable, practical, and built to last.

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    Integrating New Nordic Design into your Home and Garden Space

    If you are interested in incorporating New Nordic Design into your home or garden, there are a few key principles to keep in mind:

    • Use natural materials whenever possible, such as wood and stone
    • Emphasize sustainability by choosing products made from environmentally friendly materials
    • Create a warm, inviting atmosphere by utilizing natural light
    • Choose products that are multifunctional and practical
    • Emphasize minimalism by choosing products with clean lines and neutral colors
    • Invest in high-quality, well-crafted products that are built to last

    By following these principles, you can create a home or garden space that celebrates the principles of New Nordic Design while still maintaining its own unique character and style.


    New Nordic Design is a movement that has gained international recognition for its emphasis on minimalism, functionality, sustainability, and connection to nature. As this article has shown, this design ethos is characterized by clean lines, natural materials, and a focus on creating practical, sustainable products that are built to last. With designers like those listed above leading the way, it is no wonder that New Nordic Design has become such a popular and influential trend in the design world today.

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