Southwest Airlines has unveiled their new color scheme that was inspired by the breathtaking colors of a canyon sunrise. The renowned advertising agency GSD&M, headquartered in Austin, Texas, is responsible for bringing this new color scheme to life for Southwest. The new Southwest colors are sure to turn heads with its balance of rich, warm and inviting hues. Here are some of the new colors that make up Southwest’s new palette:
Canyon Blue – a stunning new addition to Southwest’s classic colors of red, gold and orange
Sunset – a bold and fiery orange that represents the transition from day to night
Heart – a deep and comforting shade of red that is a nod to Southwest’s heart logo
Adobe – a warm and earthy tan that brings the colors of the canyon to life
Clay – a sophisticated and versatile brown that complements the other colors in the palette
Together, these colors create a harmonious and exciting new look for Southwest Airlines that is sure to set them apart from the competition. So next time you’re flying with Southwest, be sure to keep an eye out for these new colors!