The color trends for 2023 have been revealed and they are Digital Lavender, Luscious Red, Sundial, Tranquil Blue, and Verdigris. But have you ever wondered who comes up with the names for these new hues?
The names for the colors are chosen by a team of colorists from Coloro and the WGSN. This team takes into consideration various factors such as fashion, design, and cultural influences before finalizing the names for the colors. It is not just about choosing a catchy or trendy name, but also about ensuring that the names accurately represent the essence of the color.
Before these names are finalized and released to the public, they are checked by their Equality Vision Team to ensure they are accurate at a global level. This team ensures that the names of the colors are culturally sensitive and do not offend any particular group or community.
So the next time you hear the name of a new color trend, you know that it is the result of a well-researched and thoughtfully considered process by a team of experts. Here are some key takeaways about the names of color trends:
Coloro and the WGSN team of colorists choose the names for color trends
The team takes into consideration various factors such as fashion, design, and cultural influences when naming colors
The names are checked by the Equality Vision Team to ensure that they are accurate and culturally sensitive at a global level
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