- Ultra Violet: This shade of purple was actually named the Pantone Color of the Year in 2018, which makes it appealing to Gen Zers who are always on-trend.
- Electric Pink: This bright, eye-catching shade of pink is sure to grab the attention of any Gen Zer.
- Lime Green: Gen Zers love colors that are both bold and playful, and lime green definitely fits the bill.
- Cobalt Blue: This vibrant shade of blue can add a pop of energy and excitement to any design or product.
- Neon Orange: If you really want to make a statement, try incorporating some neon orange into your color scheme. Gen Zers are all about being bold and unique, and this color definitely delivers.
If you are looking to attract Gen Zers to your brand or product, you might want to consider incorporating Gen Z yellow and bright contrast colors into your marketing strategy. This generation is known for being drawn to bold and expressive colors, and Gen Z yellow is currently their favorite shade. Here are some other colors that tend to attract Gen Z: