The Birth of Retro Style
Retro style is an iconic style that features bright colors, bold patterns and daring designs that were popular in the past. Its birth was in response to a need for attractive imagery that was accessible to the masses and easy to reproduce using basic presses. The style was first known as retro art and was a type of pop art that was created in the 1940s.Retro Art as Pop Art
Retro art evolved from the pop art movement of the 1950s, which was characterized by the use of bold color schemes and commercial imagery. Retro art borrowed heavily from the pop art movement and used similar techniques to create eye-catching visuals. However, retro art focused more on the past, rather than contemporary culture, as its theme.The 1940s to 1960s Era
The era spanning the 1940s to the 1960s was a time of social, cultural, and technological change. Pop culture was becoming more prevalent, and retro art was a way to capture the playful, bold, and adventurous spirit of the time. The post-World War II era was also marked by a desire for consumer goods, and retro art was a way to promote them by using colorful and striking designs.Responding to the Need for Appeal
Retro art was designed to be widely appealing, with its bright colors and bold designs. While modern art can be challenging to appreciate at times, retro art was meant to be accessible to all. The art style was intended to be attractive to everyone, regardless of their background or education. Some elements of retro style include:- Bold geometric shapes
- Use of primary colors
- Abstracted images of everyday objects
- Pop culture references