The controversy surrounding cottagecore
Cottagecore has taken the internet by storm, attracting thousands of followers who are captivated by the aesthetic of rural living, fresh produce, and artisanal crafts. However, this trend has also come under scrutiny because of its alleged exclusiveness and lack of diversity. Critics argue that the cottagecore aesthetic promotes a particular ideal of rural living that is inherently white, heteronormative, and ableist. The controversy surrounding cottagecore is not new, and it is not limited to this trend alone. Several other aesthetic movements, from bohemianism to minimalism, have been criticized for similar reasons. However, the cottagecore community is now facing increasing pressure to address these concerns and to promote a more inclusive and diverse ideology.An exclusive aesthetic: Eurocentrism in cottagecore
Cottagecore is often associated with the aesthetic of the English countryside, with its idyllic cottages, lush gardens, and quaint farming traditions. However, this idealized vision of rural living is not necessarily representative of all cultures and geographies. By promoting an ideal that is heavily influenced by European traditions, cottagecore may reinforce Eurocentric values and marginalize other perspectives. Some of the ways in which Eurocentrism manifests in cottagecore include:- A fixation on certain European countries, such as England, France, and Italy, while ignoring cultural diversity within those regions.
- The romanticization of rural lifestyles in Europe while ignoring the struggles of migrant farmworkers and other marginalized groups who work in agriculture.
- The appropriation of non-European styles and traditions, such as the use of Native American motifs.
Heteronormativity in the cottagecore community
Another criticism of cottagecore is that it reinforces heteronormative values and excludes queer identities. Many of the images and narratives associated with the trend reinforce traditional gender roles and present a limited view of what constitutes a “happy” family. For example, a cottagecore home is often portrayed as a place where a heterosexual couple and their children live a peaceful and wholesome life, with the woman as the primary caregiver and the man as the provider. Some of the ways in which heteronormativity manifests in cottagecore include:- A focus on traditional gender roles, such as women as homemakers and men as outdoorsmen and breadwinners.
- An absence of queer couples or non-traditional family structures in cottagecore images and narratives.
- The use of language that reinforces heteronormative ideals, such as “husband” and “wife” rather than “partner” or “spouse.”
Lack of representation: The absence of POC, queer, and disabled artists in cottagecore
One of the most significant criticisms of cottagecore is that it lacks diversity and fails to promote artists from underrepresented communities. Many people have pointed out that cottagecore imagery and narratives typically feature white, able-bodied people, which perpetuates the erasure of marginalized identities. The cottagecore community has been accused of promoting a “whitewashed” ideal of rural living that ignores the experiences of people of color, queer people, and disabled people. Some of the ways in which cottagecore lacks representation include:- A lack of POC, queer, and disabled artists, influencers, and creators in cottagecore media and channels.
- An over-reliance on traditional gender roles and the exclusion of non-traditional family structures.
- An insistence on “natural” beauty standards that often exclude people who do not conform to Western ideals.
The rise of the homesteading concept in cottagecore
Homesteading is an essential aspect of the cottagecore aesthetic, and it has attracted many people who are interested in living a more sustainable lifestyle. Homesteading involves growing one’s food, raising animals, and living off the land, which is seen as a way to reconnect with nature and reduce our carbon footprint. However, like many other aspects of cottagecore, homesteading is not without its controversies. Some of the criticisms of homesteading within the cottagecore community include:- An oversimplification of the realities of rural living, leading to romanticization and a lack of preparation for the challenges of living off the land.
- An over-reliance on traditional gender roles, with women doing the majority of the farming and homemaking labor.
- The promotion of a homesteading ideal that is not accessible to everyone, either because of financial constraints or physical limitations.
The romanticization of the 19th century in cottagecore
Finally, the cottagecore community is often associated with a romanticized vision of the 19th century, with its Victorian dresses, heirloom vegetables, and handcrafted goods. While this nostalgia is understandable, it is essential to recognize that the 19th century was not a utopia, and many people suffered under the harsh realities of life during that time. By focusing exclusively on the aesthetics of this era, cottagecore may erase the struggles and experiences of marginalized groups who lived during that time. Some of the ways in which the 19th century is romanticized in cottagecore include:- The use of Victorian aesthetics and clothing, which can be seen as a form of cultural appropriation.
- The promotion of a DIY culture that can exclude people who do not have access to the resources or educational opportunities needed to learn new skills.
- An over-glorification of the past that ignores the progress and achievements made by marginalized communities in the present day.