What is the Color Craze? Predictions for 2023’s Color of the Year

The Pantone Color Institute has spoken, and according to them, the color of the year for 2023 is Viva Magenta. This deep red hue with underlying purple tones is versatile and can be used in a variety of ways. Here are some potential ways to incorporate Viva Magenta into your home and garden:
  • Pair it with muted greens and grays for a sophisticated look
  • Combine it with more jewel-toned hues like emerald and sapphire for a luxurious feel
  • Use it as an accent color in your garden by planting magenta flowers like fuchsia or magenta petunias
  • Paint an accent wall in your home with Viva Magenta for a bold statement piece
  • Incorporate it into your upholstery or bedding for a pop of color in your bedroom or living room
The possibilities are endless with this vibrant yet grounded color. Don’t be afraid to experiment and make it your own!

The Pantone Color Institute and its selection process

The Pantone Color Institute is a world-renowned authority when it comes to color and its many different applications in design. The company is best known for its Pantone Matching System (PMS), which is a standardized color matching system used in a variety of different industries, from graphic design to printing, textiles to fashion, and even in home decor. Every year, the Pantone Color Institute selects one color as the Color of the Year based on its expertise and extensive research. The selection process is thorough and involves analyzing different industries such as fashion, entertainment, and travel, as well as social and economic factors that influence color choices around the world.
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The significance of a color of the year

The Color of the Year is more than just a color selection by the Pantone Color Institute; it’s also an influential trendsetter. The Color of the Year sets the tone for design trends in various mediums, including fashion, beauty, home decor, and more. The selection serves as a guiding principle for designers and other creatives. By choosing a specific color, the Pantone Color Institute aims to represent a collective mood and outlook in society. It’s a way to express ideas through color, and it gives us a glimpse into how we, as a society, view the world around us.

Introducing Viva Magenta: a bold and vibrant choice

The Pantone Color Institute has named Viva Magenta as the Color of the Year for 2023, and it’s an exciting choice. Viva Magenta is a deep red shade with subtle hints of purple. It’s a bold and vibrant choice that perfectly blends with a variety of colors, from the more rich, jewel-toned end of the spectrum, to a light, earthy palette. Viva Magenta represents a joyful yet strong nature, which is why it’s an excellent choice for this year’s color. It’s a color that exudes confidence, creativity, and a sense of invigoration, making it an ideal addition to any home or garden.

The versatility of magenta in home decor

Whether you’re incorporating Viva Magenta into an existing home decor scheme or starting from scratch, Viva Magenta is an excellent choice. Here are some ways you can use Viva Magenta in your home decor:
  • Add statement pieces, such as pillows or curtains in Viva Magenta, to anchor your space and add a pop of color.
  • Accentuate neutral tones, such as beige and gray, by adding small touches of Viva Magenta in the form of artwork or decorative accents.
  • Combine Viva Magenta with other bold colors, like navy or forest green, to create a striking color contrast.
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Pairing Viva Magenta with complementary colors

One of the best things about Viva Magenta is that it’s a versatile color. It pairs well with a variety of complementary hues, so the design possibilities are endless. Here are some complementary color ideas for Viva Magenta:
  • Combine Viva Magenta with accents of burnt orange and dusty blue for a warm and inviting atmosphere.
  • Pair Viva Magenta with rich jewel tones like emerald or sapphire for an upscale look.
  • For a more subtle approach, pair Viva Magenta with soft pinks and grays for a calming effect.

Incorporating Viva Magenta into your garden design

Adding Viva Magenta to your garden can create a stunning and bold look. This rich color can add depth and dimension to your garden design. Here are some tips on how to incorporate Viva Magenta into your garden:
  • Plant Viva Magenta flowering perennials, such as the coneflower, in your garden for a pop of color throughout the summer months.
  • Use Viva Magenta planters or pots to add height and depth to your garden design.
  • Pair Viva Magenta with other vibrant colors, like sunny yellow and lush green, to create a summer garden oasis.
Viva Magenta can be a stunning addition to your fashion and beauty routine. This deep red shade complements a variety of skin tones and can add a touch of vibrancy to your look. Some ways you can use Viva Magenta in your fashion and beauty routine include:
  • Wear Viva Magenta in the form of a dress or blouse to add color to your wardrobe.
  • Accessorize with Viva Magenta accents, such as a scarf or statement earrings.
  • Use Viva Magenta lipstick or nail polish to add a pop of color to your beauty routine.
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In conclusion, Viva Magenta is a bold and vibrant choice for the 2023 Pantone Color of the Year. Its versatility makes it an excellent addition to various design mediums, such as home decor, fashion, beauty, and even gardening. By incorporating this color into your life, you’re adding a touch of joy and confidence to your day-to-day experience.

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