The rise of Tradwives: Exploring an internet-based subculture
Tradwives, short for traditional wives, are women who identify themselves as pursuing a lifestyle inspired by the 1950s. The term Tradwives has gained popularity over the past few years, becoming an internet-based subculture with a growing online community and social media presence. The phenomenon is a reaction to the modern feminist movement and an attempt to reject the notion that women should focus on careers rather than traditional gender roles. The Tradwife movement is not entirely new; it is a return to the past, to a time when women were expected to place the needs of their husbands and children above their own. Popular culture has always fascinated us with the idealized image of a family with a perfect housewife. The image of a woman who smiles, bakes cakes, cleans the house, and takes care of her children, while her husband works to provide for the family has been ingrained in cultures worldwide. The Tradwife lifestyle is a return to such an idealized image; hence, those who identify themselves with the movement seek to embody these values and attitudes in their daily lives.Nostalgia for the 50s: Aesthetic and cultural signifiers
The 1950s were a significant decade in style, music, and popular culture. From architecture to fashion, this period witnessed a dramatic shift in the imagery and aesthetics of everyday life. The rise of the suburb and the middle class in America paved the way for new cultural values, including gender roles and domesticity. The 50s aesthetic symbolizes a time when life seemed simpler, and people found comfort in traditional values and beliefs. For Tradwives, the 50s aesthetic is a visual signifier that represents their values and beliefs. The nostalgic look of vintage fashion, from full skirts and fitted bodices to floral prints and pastels, has become a way to embrace femininity and to embody traditional roles in a modern world. The cultural signifiers of the 50s are also prevalent in the Tradwife movement. From classic films to popular music, the 50s represent a time of purity and wholesomeness. This nostalgia for a simpler time is what is driving the popularity of Tradwives today. Some cultural signifiers of the 1950s aesthetic include:- Red Lipstick
- Cinched Waist Dresses
- High Heels
- Pearls
The politics of feminine domesticity: Tradwives and gender roles
The rise of the Tradwife movement is often viewed through a feminist lens, with modern feminists dismissing the Tradwife lifestyle as regressive and sexist. However, for those who identify as Tradwives, embracing traditional gender roles is an act of empowerment and autonomy. These women are choosing to live their lives the way they want to, and the domesticity and subservience associated with the 1950s aesthetic empower them. Critics of the Tradwife movement argue that the lifestyle is contributing to the perpetuation of gender stereotypes and an unequal society. However, Tradwives argue that they are happy to embrace traditional gender roles and are not seeking to impose their values on others. For many Tradwives, the choice to live a domesticated life is political. It is a conscious decision to reject modern popular culture and a way to preserve traditional values and beliefs.Reclaiming tradition: How Tradwives reconcile modern life with a vintage sensibility
The era of the Tradwife is a strange combination of the traditional values embracing the modern world. Technology has opened portals to digital communities, allowing Tradwives to connect with like-minded individuals and share their experiences. The community shares recipes, fashion tips, and parenting advice through social media platforms. The Tradwife movement might appear anachronistic, but it is also progressive in many ways. In reconciling a vintage sensibility with modern life, Tradwives have the opportunity to exercise autonomy over their lives, make choices about their families and reclaim traditions. The community is vibrant, social and its members are committed to positive values. In many ways, the Tradwife movement offers a counterweight and an alternative to modern life’s rat race.The Trad Wife wardrobe: Fashion and beauty trends from the 1950s
Fashion is central to the Tradwife lifestyle, with the community members choosing to embrace the nostalgia of 1950s fashion. The look is feminine and traditional, with emphasis on full skirts, fitted bodices, and floral prints. Some popular vintage items include petticoats, swing dresses, cardigans, and kitten heels. The Tradwife fashion also entails hair and makeup trends from the past. The iconic red lip, bouffant hairstyles, and cat-eye eyeliners are hallmarks of the 50s aesthetic. The aesthetic often mirrors that of old fashioned Hollywood glamour, characterized by beauty and elegance. Key fashion and beauty trends of the 50s aesthetic include:- Full skirts and fitted bodices
- Petticoats and swing dresses
- A-Line skirts
- Pearls and kitten heels
- The Red Lip
- Bouffant and Victory Rolls Hairstyles
- Cat-eye eyeliner and Winged lashes