The Origins of Ralph Lauren’s AestheticRalph Lauren, one of the most recognizable names in fashion, has presented a distinctive aesthetic to the world that has taken inspiration from numerous sources. He grew up in the Bronx, New York City, which was not exactly known for its preppy style, but that did not stop him from being fascinated by it. His early interest in fashion was triggered by classic films and the elegance and style of celebrities from the ’40s and ’50s.
The Preppy Culture as a Foundation for His AestheticRalph Lauren’s aesthetic is grounded in a preppy fashion culture. He was inspired by the clothing style of Ivy League universities and the upper-class lifestyle. Preppy clothing became the epitome of fashion for Ralph Lauren’s generation, becoming a way of life, a statement of class and breeding. The preppy style, with its trademark button-down collars, tweeds, and argyle sweaters, initially developed in the early 1970s, and Ralph Lauren played a significant part in its growth. This distinctive style emphasized traditional shapes and quality materials, combining elements of the English country look, the American Ivy League, and the sailing scene. Ralph Lauren elevated the preppy style into a timeless design, adding his unique flair to the classic styles.
The Iconic Polo-Player Logos and Their SignificanceOne of the most distinctive elements of Ralph Lauren’s aesthetic is the iconic polo-player logo. The logo exemplifies the preppy nature of the Ralph Lauren brand, as it displays the image of a polo player on horseback. This unique emblem originated from Ralph Lauren’s love for horses and passion for the sport of polo. The logo not only represents the sport of polo, but it has also become a symbol of the preppy culture of the 1980s. The polo shirt and its logo became a fashion craze during this time, with people wearing them as a status symbol. The Ralph Lauren polo-shirt’s popularity helped establish the brand as a leader in preppy fashion.
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